Sinister: promotion notion

Johnston, John CT John.Johnston at xxx.uk
Thu Oct 23 09:48:05 BST 1997


I think Charlotte's experience of getting a message in her BMX Bandits
record is something we could expand on to promote the new B&S offering. 

I used to do a comedy show at Uni where we handed out free compliments
to the audience when they bought a ticket. We could stick little
compliments on pieces of paper in the CD cases/record sleeve and it
would be a lovely little something for the unsuspecting record buyer.
Something pretty. An act of random kindness. And we can say pass on this
compliment to someone who needs it. Soon this would develop a momentum
of its own and as it became the "in" thing for the modern hipster, the
media would gain interest and this would raise the profile of our heros!
And hopefully shift a shed load of units.

Anybody who's in desperate need of a compliment can get one from my
website
http://www.zigazigah.mcmail.com - just press the compliment button.

xx
john
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