Sinister: Promotional Ideas

[Stuart Gardiner]

> alright, everyone....and especially that one who wanted ideas of promotional stuff. i was driving in my car today and a little bubble rose above my head that said "eureka", because i know the best idea for promoting the next album. listen up:
> the first thousand copies come with a cd of tigermilk.....and only 1000 copies. no more. ever. that way we can get our hands on it, and it would still remain a rare collectable sort of thing. i think i deserve a nobel prize.
> 
Giving Tigermilk away sounds good, but make it more than 1000 copies.
Firstly so that more people can hear it; but also, surely the whole idea
of promotional things is to help get the album in the charts? 1000 copies
that would propbably have sold anyway isn't going to do any good. You need
enough with the free Tigermilk for some to be available to people who
wouldn't have bought the album otherwise.

As for promoting the EP, how about making shaped CDs? You can cut the
outside of a CD off, and as long as you don't go far enough in to affect
the recorded bit it doesn't affect it at all. If they were cut into, say,
crosses, then you could have cross-shaped CD boxes as well. If you've got
a CD case on the shelves in the stores that a normal CD quite clearly
wouldn't fit into, people are bound to be curious and want to know more...

Also, after the "festival" that was attempted at midsummer, how about a
special event on the shortest day of the year? Free outdoor gigs in
several locations (they would have to be reasonably close together - say
around the South East of England, given the number of potential customers
round there, and the fact that the post-Christmas gigs are in Manchester).
The band would do a gig in one place, then travel to the next, and so on
for all the hours of daylight. Anyone who lives nearby could just turn up
on the day, and see the band for nothing; you would probably get some
passers-by stopping to listen as well. And then you could have coaches
travelling round so that fans could get to see all the gigs! It might get
a bit cold, but it would be great publicity, especially since it would get
into the bumper Christmas editions of the music press; you could even
film the video for the EP during the day!

Getting carried away now,
Stuart G

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