Sinister: fonts are fun

[Martin Horsfield]

In today's Observer, there's an article on 'What the fonts you use say
about you'. Well, having seen the artwork for the new single, B&S' fonts
appear to be saying 'THIS RECORD WILL APPEAL TO SMITHS FANS'. 

What happened to the understated lower case of TBWTAS? Or the compact
captals (Impact perhaps?) of IYAFS? Perhaps the worst offender was the
the florid handwriting font sported by 'Dog On Wheels', which made it
look a little like an Interflora advert. 

I'm not asking for a bog-standard 48pt helvetica italic logo like
Oasis', just a bit of typographical consistency and record sleeves which
don't add too much fuel to the lazy 'they're the new Smiths, you know'
theory.

Martin Horsfield, critic
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